While big retailers have their role in the economy, it’s the very small business owners who are endeared by consumers.
A Vista Print report says – More than three-quarters of U.S. consumers say that shopping at or using a small business is important to them, with the impact these businesses have on the local community as the number one reason. This is according to a recent survey of 1,500 U.S. consumers conducted by Vistaprint, the leading online provider of professional marketing products and services to micro business owners, results of which were announced today in The Consumer Small Business Shopping Report. The report reveals what consumers across the country deeply value about shopping small – in fact, more than double the number of respondents cited local commitment over price as their top motivation.
