What’s one UX design element you have implemented that has proven to increase user engagement or sales?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Performance Optimization
Although it’s often more of a development change, improving the load speed of your website or app can often have a tremendous impact on customer experience. Consumer attention is fickle, so anything you can do to grab it before it’s gone is essential to driving sales or conversion. Optimize your code to ensure you optimize your sales. – Ross Beyeler, Growth Spark
2. Color Usage
Color is an important design tool that can increase customer engagement, as well as sales. When you use contrasting colors between the background, CTA buttons and text on your site, you are influencing the way a user moves around the page. When color is used appropriately, it can lead a user’s eye to the most important items, such as a click to buy option or a button that allows them to request more information. – Blair Thomas, eMerchantBroker
3. Call Scheduling
The ability to speak with someone over the phone or in person is highly important to most consumers. We added a giant ‘schedule a call’ button right in the middle of our homepage. This has led to hundreds of additional calls in the past couple months compared to when we only had this button on the contact us page of the website. – Mike A. Podesto, Find My Profession
4. Transaction Speed
We’ve changed how our transactions work on our website to speed up how customers experience them. There are fewer abandoned shopping carts and more completed sales due to changing how transactions work, including allowing customers to store their information. – Peter Daisyme, Calendar
5. Mobile Responsiveness
Well, our website is still very important, but our sales funnel is very broad and each level of communication funnels back to our website. For example, we leverage social media to gain new clients, directing them to the ‘link in bio.’ You better make sure your site is mobile friendly. You’re very late if it’s not. – Andrew Namminga, Andesign
6. Simpler Websites
I tend to skew more toward a minimalist web design for both speed and ease of use. Eliminate long scrolls, display a clear CTA and make conversions as easy as one click. Testimonials, case studies and content do help nurture leads, but you don’t need to stuff these on your homepage or landing page. Minimalism appears more natural and professional. Offer clear benefits, but don’t oversell them. – Kristopher Jones, LSEO.com
7. Fewer Steps
The two primary purposes for UX are to make it easy and clear to the user. Having fewer steps allows people to get what they want faster, and making that clear for the users allows them to do that. You should always ask yourself if your design flow and UI is easy and clear for the users to understand. Everything else is more specific and tactical. Your design will stem from that. – Andy Karuza, FenSens
8. Social Proof
We implemented a social proof application that pops up in the corner of the site. It will give the first name and city of someone that has recently purchased the product increasing social validation. You can use apps like Upfunnel or Uptible to implement it. – Chris Christoff, MonsterInsights
9. Chat Options
Our chat receives more engagement than any form on our website. We started using the chat to understand our customer’s goals, but then as we started seeing the same questions over and over again. So we used the chat to have prospects answer questions for us. Once they answered ‘yes’ to three questions, we would have a phone call with them to discuss their goals and evaluate their fit. Use chat; it helps. – Sweta Patel, Silicon Valley Startup Marketing
10. Exit-Intent Pop-Ups
We’ve implemented exit-intent pop-ups that have helped increase subscriber conversions right before the visitor leaves the site. One way we boosted subscription rates was to create lead magnets, basically a free resource in exchange for their email address. – Syed Balkhi, WPBeginner
