Here are the four most prominent KPI examples are:

1. Customer Satisfaction
2. Employee Satisfaction
3. Internal Process Quality
4. Financial Performance Index

Other places exposit that there are 11 or 12 types of KPI, here are three of these as follows:

1. Quantitative Indicators that Can Be Presented with a Number
2. Quantitative Indicators that Can’t Be Presented with a Number
3. Leading Indicators that Can Predict the Outcome of a Process

When targeting KPIs for your business, it is important to keep in mind the idea of what metrics matter most to the business you’re operating. Generally, KPIs that focus on time and finance budgeting include variables for all businesses to focus on.

• What is the Estimate Time for Completion
• How Much is the Actual Cost for Project Completion

These both stand as Project Management KPIs. Set with keeping things to task and focused on the actual campaign itself as the starting hub. With all questions answered intent on responding to that. Additionally, others focus on Human Resource KPI and monitor things like:

• Total Revenue Per Employee
• Employee Satisfaction Index

Another big KPI metric falls under Financial KPI.

This is the bread and butter for a lot of major companies looking to set themselves apart and stretch their margins. Financial KPIs include:

• Profitability KPIs
• Liquidity KPIs
• Efficiency KPIs
• Valuation KPIs
• Leverage KPIs

These smart KPIs examples allow for growth and to make sure a company holds itself to tasks. However, the KPI itself potentially sets barriers to entry that make it harder to acquire success if it adds that restrictive cap.

The post How to Define Smart KPIs Examples and Milestones: What the Experts Say appeared first on SmallBizTechnology.

1. Buyer Persona

 Even though creating a buyer persona is the most common thing you do in the beginning of the campaigns –  it is crucial to give it a look across multiple stages of your online marketing. More so, if your business has seen any of the following changes:

• Introduced new products or services
• Modified the existing ones
• Scaled your business (either up or down)

You can conduct research, surveys, and interviews; look at your customer feedback and customer satisfaction metrics to help you frame a more precise buyer persona for the future. 

2. Audit Your 2021 KPIs

In businesses, what you can’t see doesn’t exist. To level-up your online marketing in 2022, it’s important to see how you did this past year, which will help you pivot, optimize, or re-strategize whenever needed.

• Conversion Rates: how many people convert from visitors to customers?
• Customer Loyalty: count your repeat customers.
• Social Media Reach and Engagement: what are the number of likes, comments, subscribers, etc.?
• Inbound Link Building: how many people are linking to your website?

Tools to track your past year’s KPIs:

Google Analytics: view all important KPIs like bounce rate and traffic in one place

Twitter Analytics: to track people’s engagement there

Social Sprout:  a social media enabling and social listening tool (more on this later)

Ahrefs and Semrush: measure inbound links

Funnelytics: to visualize the performance of your customer journeys

Hotjar: Data-driven user insights and more

3. Social Listening Tools

Social media listening is important because it offers direct windows to what your customer thinks about your business at a ground level.

It is also something you need to do constantly as customers’ expectations of your business and how they feel about your business are dynamic.

Moreover, these tools analyze all your brand mentions in the form of comments, tags, etc and tell you if they’re positive, negative, or neutral – offering you highly valuable insights to tailor your online marketing endeavors.

Here are some good social media listening tools:

• Social Sprout
• HootSuite
• Falcon.io
• Buffer
• Keyhole
• BuzzSumo

 4. Automation

Did you know that 63% of companies using marketing automation outperformed competitors? (Moosend)

Automation in digital marketing can help you:

• Mitigate human error and lags
• Takes away simple, high-frequency tasks from your people, freeing them for complex tasks
• Make customers happy

Additionally, here are ways to automate online marketing processes:

• Social media: Buffer and HootSuite helps you automatically post on social media after you’ve scheduled the posts.
• Ticketing software: Zendesk helps you send tickets after a customer or visitor reaches out to you, reducing FRTs.
• Conversational Chatbots: ManyChat and Tidio use AI and ML to answer customers’ and visitors’ basic FAQs.
• Emails: Mailchimp helps you send automated and personalized emails.

5. Watch Trends

Watching trends will help you stay up to date with all that’s happening in online marketing. Here’s how to do it:

• Follow blogs that will help you stay updated with the latest digital marketing insights. Some examples are here and here.
• Be a part of LinkedIn groups on digital marketing.
• See what your peers and industry leaders are doing.

6. Personalize

Customers crave a personalized experience. Here are some numbers to support that.

71% of consumers get frustrated when a shopping experience is impersonal. (Segment)

80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. (Epsilon)

80% of frequent shoppers only shop with brands that personalize the experience. (SmarterHQ)

Some tips for personalized online marketing:

• Collect and leverage customer data
• Make conversations human even when online through live chats
• Send personalized emails and texts
• Send special coupons and discount offers (especially on birthdays)

 7. Revamp Website

The goal of all digital marketing efforts is to bring customers to our website and convert them. Therefore, it is important to keep websites up to date in terms of speed, aesthetics, and even safety.

For example, here are some ways how:

Improve Hosting: makes websites fast and safe. Here’s how to choose the best hosting for WordPress websites. 

Attractive Landing Pages and CTAs: this directly helps in lead generation.

Overall branding: Logaster, a brand-building company, offers solutions from business name generation to business card designers and offers a wide variety of digital branding tools.

8. Focus on CX

The merrier your customers, the better your ROI. So, make customers feel good across the journey, from connecting with them through live chat to sending them personalized offers and targeting them with tailored marketing messages. 

9. Optimize for Voice 

Have a list of conversational keywords that prospects might use to search for your business. Adding those to your on-site content can help it become conversational and also make voice search keywords detectable. Hopefully, this video by Neil Patel, the world’s top digital marketer, will help optimize for voice and level-up your online marketing strategy.

10. Investigate Your Competitors

The first thing to do to optimize digital marketing is to see what your competitors are doing to increase their presence online.

Here’s how to do a quick competition analysis:

• Ahrefs, to know the competition’s search results rankings
• SEMrush, for insights on their paid ads
• GeoRanker, for researching your competition’s local directory profiles

So, to see their email marketing campaigns, just sign into one. We guarantee this will yield highly valuable insights.

Cheers to More ROIs

It’s easy to level-up your online marketing. So, we hope this article gives you actionable insights that you can take to your desks and start getting the ROIs on your digital marketing campaigns that you’ve always desired.

The post 10 Advanced Ways To Level-Up Your Online Marketing in 2022 appeared first on SmallBizTechnology.

What is KPI?

As we mentioned above, KPI stands for key performance indicators. These are quantitative statistics that help you gauge how your business is performing and whether you are meeting your goals.

There are a variety of KPIs depending on what you want to measure and analyze. This includes:

• Sales KPIs – Numbers that measure how well your sales are doing, including revenue growth, how specific products are performing, average purchase amount, and the performance of each of your sales reps.
• Marketing KPIs – Numbers that measure the effectiveness of your marketing, including website visitors, how many people are clicking through on your emails, and the cost per lead & ROI on your paid marketing campaigns.
• Financial KPIs – Numbers that measure the overall profitability and fiscal health of your business including income, expenses, profit & loss, and debt to equity ratio.
• Social Media KPIs – Numbers that show how well your social pages are doing, including followers, engagement and interactions.

The list could go on, because there are KPIs for any important aspect of your business that you want to analyze – KPIs that measure employees, customers, finances, sales, business processes, and more.

Why Are KPIs Important?

KPI metrics are important because they help you objectively view how your business is doing and whether you are reaching your business goals.

• Is my business profitable?
• Are my products and services doing well?
• Are customers satisfied?
• Are my marketing efforts paying off?
• Are my employees productive?
• Is my business on the right track?

KPIs can answer all of these questions, including identifying areas where you need to make improvements or can seize new opportunities. KPI metrics can help you define what success looks like, hold everyone accountable in achieving success, and take pleasure in small victories on the way to reaching larger goals.

Tracking and Analyzing KPI Metrics

If you look at the listing of KPIs in the “What is a KPI?” section, you may have recognized the various ways that you can track and analyze your KPIs. For example, you can look at QuickBooks spreadsheets to analyze finances, turn to Google Analytics to learn about your website visitors, and view your business’s Facebook page to learn how you’re doing on social media.

But that is exactly the problem. KPIs are tracked in so many different places that it can be hard to get an overall idea of how your business is performing. The Staples survey we mentioned above also found that 62 percent of small business owners would find it helpful to have a single dashboard for all their core business metrics.

Staples Quick Wins KPI App

Like many Staples surveys in the past, if small business owners are all asking for a solution to a problem, Staples will follow up and find a way to deliver that solution.

This time, the answer comes in a new Staples business dashboard KPI app called Staples Quick Wins. The app is completely free and has downloads for Apple and Android. With the Quick Wins KPI app you can gather together some of your most important KPI metrics into one place – with the ability to access the information anywhere via your smartphone.

Staples Quick Wins KPI app can help you track business metrics on:

• QuickBooks
• Google Analytics
• Shopify
• Facebook
• Twitter

They’re also expanding to Instagram and MailChimp at a later date.

The KPI app allows you to link up each of your accounts, then the business metrics from each account are compiled together in the app dashboard. This allows you to manage and track your metrics easily every day. The app also gives you access to a small business community, where small business owners can ask questions, share ideas and get feedback.

Keeping track of KPI metrics is important for meeting your business goals and pushing your company forward. The new Staples Quick Wins KPI app puts the power of KPIs literally right into the hands of small business owners.

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