Attendees interacted with cutting-edge technology related to music, video, and gaming, and listened to thought-provoking sessions like “How VR Could Change the Way We Do Everything,” “You’re Secure but Is Your Workplace?” and “What It Means to Build an Open Source Culture.” But the real treat for small business owners was the ability to connect with Dell representatives to learn how technology can help them grow.

Interview with @Erik_M_Day at the 2017 @SXSW @Dell Experience: #tech advice for #smallbiz.
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At The Experience, I caught up with Erik Day, Vice President & GM, North America Small Business at Dell Technologies. He spoke about the excitement of being able to connect with customers at SXSW and the fact that Dell is much more than just products.

“The great thing about Dell is that we really are an end-to-end solution provider for customers,” said Erik.

As always, you can access the full interview by clicking Play below.

Before I said goodbye to explore other parts of SXSW (more video interviews and articles to come!) I asked Erik to share his advice for small business owners. Here are his tips:

(1) No question is a dumb question.

At Dell, they understand that technology isn’t what keeps you up at night as you focus on getting the next customer and creating the next product. Their team is ready to answer ANY technology questions you might have.

(2) Move forward with the cloud.

The cloud is a big buzz word right now, although some may not even know what it is. That’s okay! Not only can they answer your questions (see point #1), they can help you with everything you need to create a cloud computing environment and explain what it means to the future of your business.

(3) Security is important.

The backbone of your company is your customer base. Keeping your customer data protected is a vital part of business growth.

(4) Financing is available.

Dell works with customers to provide financing and lines of credit so your technology needs are covered, and your capital can go to finding the next customer, product, or innovation.

To learn more about Erik, Dell, and The Experience, watch the video above…and stay tuned for  more SXSW coverage in the days and weeks to come.

The post The Experience: Dell Showcases the Power of Technology at SXSW 2017 appeared first on SmallBizTechnology.

Video.

Video humanizes your brand and builds trust.  There are countless tips to use video for your business if you aren’t sure where to begin. Video boosts conversions and sales and shows great return on investment.  Plus, Google loves videos – your business is 53 times more likely to show up first in Google if you have a video embedded on your website, according to Moovly.

Credit Management.

If you have poor credit, you aren’t doomed. It is never too late to find ways to build strong business credit.  It’s smart to use a credit-monitoring service to monitor your credit to ensure you don’t lose money to fraudulent activity.  Make sure to open your credit statements as soon as they come in the mail and review the statement carefully. Most small business owners aren’t accountants and often fail to realize how important managing business credit is to the success of their business. Hence it is highly recommended to contact the personal tradelines to manage your credit.

Social media and blogging.

Social media sites are the perfect place to showcase your business, products and services. It’s also the place where brands and customers can have meaningful conversations and build a real relationship, which leads to customer loyalty.

Blogging is the ideal way to speak to and engage with your target audience. It gives you the unique opportunity to inject your personality into your blog posts and provide valuable insight to prove yourself as a thought leader in your industry. These actions will help your business acquire more customers.

Security

Thе uѕе оf HID access cards hаѕ bееn prevalent nowadays, аѕ mоrе companies realized thе benefits thеу соuld gеt оut оf іt. Sized like a credit card, thе access card works nоt just аѕ аn identification tool but іt саn аlѕо validate аnd store data. Thе HID card саn аlѕо bе uѕе fоr different application processes. Alѕо referred tо аѕ smart cards by some companies like Smart Card Store, thе HID cards саn аlѕо bear a photo оf thе wearer fоr added security аnd аnу оthеr information typically seen іn аn ID card. Aside frоm thаt, thіѕ small plastic card hаѕ embedded electronics like a microchip, custom barcode labels оr magnetic stripes. Thіѕ feature іѕ whаt makes іt different frоm уоur typical company ID.

Customer service.

More customers than ever are turning to social media to get their customers service requests answered.  Make sure someone checks your accounts regularly – your consumers expect you to be able to help them promptly when they have questions or problems related to your products or services. I. Remember that today, customer service is more important than pricing. Customer service needs to be at the heart of your business model if you want to be successful.

Invoicing software.

Track time, request online payments, and create recurring invoices with invoicing software. Save yourself time and effort and ensure invoicing is done correctly every single time.  Nothing looks as unprofessional as bad invoicing – and it’s essential to come across as a professional at every touchpoint so you don’t lose your customers.

Online payment services.

It was reported that 66 percent of mobile users carried out at least one form of transaction in 2015.  By giving customers the choice to pay in a way other than cash, check and credit card, you can capture more sales. Electronic payments can make the process of getting paid convenient for both the small business owner and the customer.  This form is payment is one that will be big in the future due to the convenience and security of the method.

Email marketing.

Email marketing is a great way to send people the content that they want. You can use email marketing to build credibility and strengthen relationships – people prefer to do business with those they like, know and trust. Email marketing is also a great way to get in touch with people on any device – something that is crucial now that more than half of all emails are being opened on a mobile device.

Running a small business is no easy feat – it’s often you and a few trusted members of your team working diligently around the clock. Turn to technology to help you build your business, take better care of your customers and streamline your operations.

What ways has technology improved the flow of your small business?

The post 7 Ways to Use Technology to Efficiently Run Your Small Business appeared first on SmallBizTechnology.

One such company that is trying to help businesses with this very endeavor is Xero. In this interview, we talk to Russ Fujioka, Xero’s President for the Americas region. He provides us with some vital financial tips and advice that are useful to all entrepreneurs.

Xero

Xero is a New Zealand-based company that was founded in 2006. Since then, it has been one of the fastest growing Software as a Service companies in the world. They are leaders in the New Zealand, Australian, and United Kingdom cloud accounting markets. Over 1,400 employees are located in 20 offices across the globe. Forbes even identified them as the World’s Most Innovative Growth Company in both 2014 and 2015.

The business was started because they wanted to change the game for small businesses. Their cloud-based accounting software helps people do their accounting anytime, from anywhere. It enables millions of small businesses to thrive by using better tools, information, and connections.

Russ Fujioka’s Financial Tips for Small Businesses

One of the more important aspects of running a business is keeping your finances in order. And we find Russ Fujioka’s advice incredibly valuable:

1. Invest in Technology

Many small business owners either feel strapped for cash or think they are not technologically savvy. Because of this, they might avoid making an investment in software that can actually help their business. Russ stresses that when you purchase software like the kind Xero offers, it takes an entrepreneur’s attention away from everyday details and allows them to re-focus their attention on taking action that will grow their business. Xero software automates financials which frees up time for small business owners.

2. Get an Accountant, Bookkeeper, or CPA

Not all entrepreneurs are skilled at accounting or keeping their finances in order so don’t be afraid to outsource those jobs. Accountants, bookkeepers and CPAs are trained to deal with money, and so you should seriously consider hiring one of these people long term. Then, you can put your efforts into other business-growing activities.

3. Don’t Do It Alone

Sometimes small business owners feel as if they need to know it all – and do it all – by themselves. But Russ points out that there are many people out there who can mentor and give advice along the way. In fact, he suggests that you assemble a team of trusted advisors made up either of professionals and/or friends who have different experiences that you do. Their assistance can greatly benefit you and your company.

The Takeaway

The ultimate goal of technology should be to help businesses alleviate mundane tasks. Too many people work too many hours that don’t actually lead to their businesses growing and thriving. Follow Russ’s financial tips by putting some thought into how you can invest in technology to make your business the best it can be. Investment in technology is the key to your business’s growth..

The post Financial Tips & Advice from Russ Fujioka of Xero appeared first on SmallBizTechnology.

Accelerate Your Business Recap

Accelerate Your Business was a symposium aimed at sharing information that will help small business owners take their businesses to the next level. It featured sessions that shared best practices in cloud-based technology, and new devices & apps that can make your business more productive and efficient. Attendees also had the opportunity to network with business leaders, industry experts, and digital innovators. It was a high-energy, high-impact event for all who attended.

The event started out with a keynote from Alexis Ohanian, the co-founder of Reddit and an investor in tech startups. He spoke about “Building a Community of Hundreds of Thousands of Communities,” which is exactly what he was able to do with the creation of Reddit in 2005.

The morning continued with three sessions that touched on different aspects of business growth and technology:

• Staying Safe in the Current Cyber Environment – Moderated by Gene Marks, this session focused on data security for the modern cloud-based workforce, with an emphasis on keeping both customer and business data safe.
• Managing the Modern Customer – Moderated by Carol Roth, this session focused on using technology to create a holistic approach to customer service.
• Q&A: What’s Hot, What’s Happening and What’s to Come – This Q&A session with Amy Cosper (Entrepreneur), Jordan Chrysafidis (Microsoft) and Eric Day (Dell) tackled questions about the future of business and what businesses today can do to prepare.

The Accelerate Your Business symposium then ended with a keynote and workshop on “Influencing Influencers” with Jon Levy, who shared his experience working with brands and companies as well as strategies for businesses to improve their product development, customer acquisition, and customer engagement.

Accelerate Your Business with Safer Technology

I participated in the session on staying safe in the current cyber environment. Today’s technology and cloud-based solutions have made it easier to run your business, but there are also data security concerns that every growing business should be aware of.

One way to keep your business safe is to upgrade your devices, because older devices are slower, heavier, bulkier, and pose security risks. This infographic explains the huge differences between old and new devices.

If it’s time to modernize your business technology, consider updating to devices based on the 6th generation Intel® Core vPro processor family  and Windows 10 pro.

• Fast boot and wake up times.
• Easy multi-tasking between apps, files, and websites.
• True Key technology to safely reduce the number of passwords you use.
• Facial recognition technology for simple and safe log in.
• BitLocker encryption that keeps your data safe even if your computer is lost or stolen.

You can get 6^th generation Intel Core processors and Windows 10 pro in a range of devices, such as desktop towers, touch screen All-in-ones, mini PCs, laptops, tablets, and 2-in-1s. Check out the Accelerate Your Business site for more offers, information and the latest devices.

The Accelerate Your Business symposium emphasized the fact that to grow your business you have to be constantly moving forward with the latest technology and strategies for developing products and reaching customers. One way to get started right away is by upgrading your devices today.

This post was written in partnership with Intel; however, all opinions and experiences expressed are my own.

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