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40% of shoppers will buy on Black Friday. What does this mean for small businesses? Will they be able to cope with it? Do they even want it?
Marketing and SalesRetail

Business on Black Friday

40% of shoppers will buy on Black Friday. What does this mean…

Becca Williams Becca Williams
An online personal brand presence allows any store to expand profits and visibility. If your brand is known online, well...the rest is gravy.
Marketing and Sales

Personal Brand Yourself

An online personal brand presence allows a store to expand its services…

Becca Williams Becca Williams
Marketing and Sales

Five Key Ways to Use Data for Business

Data for business is becoming one of the most valuable assets in…

Editorial Editorial

Why Direct Mail Remains an Effective Way to Reach Customers

Did you know that the method you choose to reach your target…

Editorial Editorial
The Covid-19 pandemic has thrown everything off in the field of marketing. The rules that are in place no longer function as they once did.
Keep CustomersMarketing and Sales

Truths About Marketing After the Pandemic

The Covid-19 pandemic has thrown everything off in the field of marketing.…

Becca Williams Becca Williams
For small business owners, blogging is still one of the least expensive and most effective ways to market your brand, product, and services.
Marketing and SalesSmall Business Solutions

Blogging Is Big for Small Business

For small business owners, blogging is still one of the least expensive…

Becca Williams Becca Williams
No matter how good your content is, if you aren't paying close attention to Core Web Vitals, the best guess is that Google is dinging you for it, your ranking is going down unnecessarily, and no one's reading it.
Marketing and SalesOperations

Core Web Vitals: Optimizing For Google’s New Ranking Criteria

When you’re putting a website together, very often what you write is…

Rob Binns Rob Binns
Since 2020, the eCommerce market has grown 44% to 22% of total worldwide retail sales. Keeping up on eCommerce trends has become critical.
Marketing and Sales

Future-Proof: Expected eCommerce Trends for 2022

You run a business in the highly competitive eCommerce industry. Your days…

Vincent Sevilla Vincent Sevilla
Don't underestimate what's needed to improve your business in the digital environment. The truth is that competition is more fierce than ever.
Advertising and MarketingSmall Business Solutions

Why You Need Website Traffic to Improve Your Business

You might think that making adjustments to improve your business would be…

Becca Williams Becca Williams
Increasingly aware of the bottom line, more and more companies these days are implementing loyalty programs to augment customer experience.
eCommerceKeep CustomersMarketing and SalesSales

The Role of Loyalty Programs in Augmenting the Customer Experience

Loyalty programs are huge for improving the overall customer experience. Were you…

Rakshit Hirapara Rakshit Hirapara

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