First Citizens Bank, a formerly struggling institution purchased by North Carolina-based First Citizens Bank, is regaining its footing by offering lending services to Atlanta’s new businesses. This strategic move benefits both the bank and the local economy, fostering growth and promising a potential comeback.
Joey Womack from Goodie Nation expressed surprise when the bank, despite previous failures, kept its promise to support his program for local diverse startup leaders. This decision demonstrated the bank’s dedication to empowering communities and diversity and supporting startups, even in adversity.
Bank ownership change, but vice president of banking continues to aid in the community
Notably, despite the bank’s ownership change, the vice president of startup banking in Atlanta, Jaisa Gooden, continued her efforts to aid the community. According to Gooden, the shift in ownership symbolized a commitment to reassess their services rather than stagnation. With this in mind, the bank focuses on building relationships with local entrepreneurs and nurturing Atlanta’s startup ecosystem.
The bank’s support enables startup founders to connect with potential investors and provides opportunities to participate in big conferences and forums. Gooden facilitates valuable resources and networking opportunities tailored to suit the diverse needs of startup entrepreneurs, enhancing their chances of success. These initiatives demonstrate the bank’s commitment to fostering innovation, stimulating growth, and contributing to the development of the startup ecosystem.
Gooden organized a group of local founders and investors to present Atlanta’s Black entrepreneurship at national conferences in Texas and Florida. This initiative successfully showcased the commitment and potential of Atlanta’s Black business community to a national audience.
Along with First Citizens Bank, other financial firms such as JPMorgan Chase support the local startup scene, providing financial solutions to stimulate growth and promote skill enhancement programs. By investing in future talents, they are building a strong foundation for a sustainable economic framework.
Woodruff, the founder and CEO of the venture-backed air travel startup Travelsist, appreciated Gooden’s effort to organize intimate gatherings among founders at the Black-owned local eatery The Dirty Tea. Gooden plans to host more events emphasizing the importance of community. She believes such events will foster collaborative commerce and effectively push forward the growth of Black-owned businesses.
