LinkedIn has introduced three new logic games – Queens, Crossclimb, and Pinpoint – with an aim to boost user engagement. Designed to engage users beyond professional networking, these games include logic challenges, trivia, and word association tasks.
Each game offers a unique appeal. Queens presents logic puzzles related to chess, Crossclimb combines trivia with logical reasoning, and Pinpoint involves word association tasks that test users’ language skills. Inspired by Wordle, these games offer a once-a-day play feature and allow players to share their progress with their connections.
Unique game modes make each experience different: Queens involves arranging objects without overlapping, Crossclimb alters a letter in a mutable grid with each clue, and Pinpoint challenges users with increasingly complex word associations.
LinkedIn’s engagement through new logic games
Nonetheless, all the games are designed to be quick, enjoyable, and provide cognitive exercises.
Laura Lorenzetti, LinkedIn’s North American executive editor, emphasizes that these games are not meant to act as a distraction but aim to promote user interaction and engagement. The introduction of these games aligns with the platform’s strategic objectives to improve the user experience while staying true to its roots of professional networking.
These newly incorporated games, introduced by LinkedIn News, mirrors an effort to augment user engagement and audience expansion efforts similar to those of The New York Times. With over a billion users, LinkedIn hopes the interactive element of the games will attract users on a frequent basis and expand its advertiser demographics.
The management and operational execution of these games were independently handled by LinkedIn, although the company is owned by Microsoft. Despite criticism of possibly diluting the platform’s professional image, LinkedIn believes these innovative offerings will maintain user interest over time and help build deeper relationships among its user base.
